Wholesale bakery · trade only

The counter is the reason they choose you over the chain.

Bmac Foodservice supplies independent coffee shops, delis, cafés and tea rooms with small-batch cakes, savoury bakes and treats. Properly made, sensibly portioned, and delivered the day you need them.

240+
independent sites served
£80
minimum order
2pm
cut-off for next day
Independent coffee shop counter display filled with cakes, brownies and traybakes

Bakery-led, not catalogue-led

We carry around 60 lines, not 600. Every one earns its place on a counter and is tasted before it is listed.

Portioned for margin

Pre-cut, consistent-weight slices with suggested retail prices, so you know your GP before the box is opened.

Twice-weekly deliveries

Deliveries twice a week depending on location, serving London and surrounding counties.

Berry, mango and matcha smoothies on a café counter

Coming soon

18 handcrafted smoothies, one frozen pouch per serve.

Pre-portioned frozen pouches mean no weighing, no waste and no prep — add water, milk or oat, blend, serve. Four curated collections built for café margin, including matcha, mocha and cold-brew crossovers for your espresso menu.

Preview the smoothie range

Why independents switch to us

Big wholesalers sell volume. We sell the thing customers remember.

National catalogues stock the same brownie that the coffee chain down the road serves. We work the other way: a short, curated list from small bakeries and our own kitchen, with seasonal specials and the option to develop a house line that only your site sells.

  • Exclusive-in-your-postcode lines, so your neighbour can't list the same cake.
  • Full allergen and ingredient decks, Natasha's Law-ready labels on request.
  • Vegan, gluten-free and lower-sugar options in every category.
  • A named account manager who actually visits, tastes and re-plans your counter.
“We were buying from a national supplier and everything tasted like everyone else. Six months on, the cake counter is the second thing people mention after the coffee.”
Marta Ellis — owner, Two Doors Coffee, Peckham

Try before you list.

New trade accounts get a free sample box of six best-sellers with their first delivery.

Request a sample box